These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Friday, September 14

Workshop 1: The A to Z's of Buying a Franchise (Separate Fee Required)

9:00 AM - 12:30 PM

Room: 46

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you're looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Best Practices for Marketing Franchise Opportunities: Lead Generation for Franchise Sales

10:00 AM - 11:00 AM

Room: 53

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by    

The Basics of Developing a Franchise System

10:00 AM - 12:00 PM

Room: 51

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by  

Small Business Administration: Your Resource for Entrepreneurship

10:00 AM - 11:30 AM

Room: Theater

Presented by: Stephen Konkle, U.S. Small Business Administration

The SBA is an independent agency of the federal government to aid, counsel, assist and protect the interests of small business. This seminar will give you an overview of the programs the SBA offers to help you start your business, including lending options.

Training: The DNA of your Franchise System

10:30 AM - 12:00 PM

Room: 55

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

Why cheap franchises are perfect and why you should buy one

11:30 AM - 1:00 PM

Room: 57

Presented by: Ryan Combe, Managing Partner, Better Way Franchise Group

In this presentation, we will discuss the value of purchasing a cheap franchise opportunity. We will cover topics that are discussed when purchasing any franchise and how a cheap franchise mitigates these issues. These include risk, access to funds, employees, day to first dollar, and the millennial business owner.

Workshop 2: How to Franchise Your Business (Separate Fee Required)

11:30 AM - 4:00 PM

Room: 48

Presented by: Mark Siebert, CEO, iFranchise Group and David Omholt, Senior Franchise Consultant, iFranchise Group

This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Click here for more details.
Sponsored by           

How to Generate More Franchise Leads through Website Conversion Optimization

12:00 PM - 1:00 PM

Room: 53

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

How to Find Your First Franchisees

1:00 PM - 2:00 PM

Room: 51

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics and Mark Potocki, Franchise Dynamics

Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

A Korean Special Seminar: All About Franchising (Separate fee required) (Separate Fee Required)

1:30 PM - 3:00 PM

Room: 46

Moderated by: EJ Yoon, Korea Daily

한국어 특별 세미나 - 프랜차이징의 모든 것 $20 addtional fee

Minorities in Franchising: Learn the 7 Habits of Highly Profitable Franchises

1:30 PM - 3:00 PM

Room: Theater

Moderated by: Andre Kay, CEO & Founder, Sociallybuzz

Panelists: Baron Waller, Franchise Owner, Culver's; Jeffrey Wright, Gold Leaf Capital Partners; Jason William Johnson, Director of Entrepreneurship & Innovation, Chicago Urban League; Ericka Perkins, Illinois SBDC Network; Jeff Badu, Badu Tax Services; Jamal Jackson, Jackson Corporate Law

Starting or Growing a Franchise Business. This will be a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business.

Closing more (and better!) franchise sales!!

2:30 PM - 3:30 PM

Room: 55

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics and Mark Potocki, Franchise Dynamics

The first rule of franchise sales is that no one ever "sells” a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
Sponsored by


Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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