These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Friday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Saturday, September 15

How to Franchise Your Business More Efficiently with Technology

10:30 AM - 12:00 PM

Room: 51

Presented by: Peter Maxwell Sessions, Founder and CEO, FewerHats

The marketplace of potential franchisees is experiencing a shift to a younger demographic. As you're developing your franchise system, you need to pay close attention to how you're leveraging technology. Antiquated systems and processes will deter future franchise acquisitions as the business world relies more heavily on tech. By utilizing the tips and tricks presented by Fewer Hats, a brand can properly leverage technology to streamline their operational efficiency, enter the franchise industry, and accelerate their growth.
Sponsored by

10 Commandments of Franchise Sales

11:00 AM - 12:00 PM

Room: 55

Presented by: Gaylen Knack, Principal, Gray Plant Mooty

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
Sponsored by

Structuring and Creating an Item 19 Financial Performance Representations

11:30 AM - 12:30 PM

Room: 53

Presented by: Adam Siegelheim, Attorney, Stark & Stark

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

Small Business Administration: Your Resource for Entrepreneurship

11:30 AM - 1:00 PM

Room: Theater

Presented by: Stephen Konkle, U.S. Small Business Administration

The SBA is an independent agency of the federal government to aid, counsel, assist and protect the interests of small business. This seminar will give you an overview of the programs the SBA offers to help you start your business, including lending options.

The Advantages of Buying an Existing Franchise

12:00 PM - 1:00 PM

Room: 57

Presented by: Johnny Sellyn, Head, Franchiseresales.com

Keith Dziki, Executive Director Development, Wireless Zone Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (Also available on Thursday at 12:30pm and Saturday at 2:30pm)
Sponsored by

The Basics of Developing a Franchise System

12:00 PM - 2:00 PM

Room: 48

Presented by: Michael Seid, Managing Director, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by  

Should You Consider Franchising Your Business?

12:30 PM - 2:00 PM

Room: 51

Presented by: Mark Siebert, CEO, iFranchise Group

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by     

Lock Down Your Logo

12:30 PM - 1:30 PM

Room: 55

Presented by: Lynne Shelton, Esq., CFE, Partner, Shelton Law & Associates

Have you started a business and are unsure how to make sure your business name and logo are protected? Do you have an invention and would like to file for a patent? If you have ever had questions about how to trademark your logo, business name, slogans or you would like to gain more knowledge about how to fully protect your Intellectual Property, this session will cover all that you need to know and more. Come join us as we cover: What can be trademarked, the benefits of filing, understanding what will happen if your company name is already in use, etc.
Sponsored by

Are You a Perfect Fit for Franchising?

1:30 PM - 2:30 PM

Room: 57

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
Sponsored by

Best Practices for Developing your System with Multi-Unit Operators

1:30 PM - 2:30 PM

Room: 53

Presented by: Adam Siegelheim, Attorney, Stark & Stark

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
Sponsored by

Franchising 101: Prosperity Through the Business Model for Aspiring Entrepreneurs, Veterans and Diverse Communities

2:00 PM - 3:00 PM

Room: Theater

Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

Panelists: Casandra Hughes, Franchise Owner, Dream Vacations

The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Come hear from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also covers industry programs, opportunities and best practices for veterans and diverse communities, areas of great strength for the franchise community.

Getting Ready to Franchise Your Business

2:30 PM - 3:30 PM

Room: 51

Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
Sponsored by

Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

2:30 PM - 3:30 PM

Room: 55

Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Karli Hussey, Associate, Gray Plant Mooty

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

5 Agreements You Will be required to Sign as a Franchisee

3:00 PM - 4:00 PM

Room: 57

Moderated by: Lynne Shelton, Esq., CFE, Partner, Shelton Law & Associates

Building a realistic bridge from where you are now into owning your own business is a daunting task. Hear real-life examples from successful franchisee / Franchisor as they share their journey from the beginning to the executed agreements. Ask questions about each step of the way and gain insights into their decision making, their challenges and accomplishments through the discovery process, location process and launch of their franchise business. In depth looks at the Franchise Agreement, Operating / Partnership Agreements, LOI?s and Leases, Non-Disclosure Agreements, and the dreaded Security / Guaranty Agreements.

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Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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